Instagram is one of the most popular social media platforms in the world. It has over 1 billion active users, which will only grow in the future. The platform is an interactive site where users can post videos, share photos and Instagram stories. Besides being a social interaction site, Instagram is a good platform for businesses to advertise their products and services. With the many users on the platform, it’s easy to connect with customers and followers.
Moreover, Instagram is constantly updating its features to improve the user experience. But to get the best out of your Instagram account, whether it’s just for social or business purposes, you need to understand some of the hacks on the platform. These hacks will ensure that your account is optimal and achieves your business’s desired results.
So here are twelve Instagram hacks worth using for 2022:
- Unblocking Instagram Accounts
It is common for Instagram accounts to be blocked because of violating the platform’s rules. Also, you may be using Wi-Fi that has restricted access to the platform. For example, schools’ Wi-Fi always restricts Instagram to ensure that students maintain focus and only use the internet for research purposes. In such scenarios, knowing how to unblock Instagram will be a valuable hack that will ensure you enjoy the social platform even with limited connections.
The best way is to use a VPN (Virtual Private Network). A VPN will change your IP address and make it seem like you’re accessing Instagram from another location. Alternatively, you can use proxies. Proxies are similar to VPNs, but they’re not as secure or reliable but can still help you avoid monitoring.
- Creating Instagram Stories Highlight Covers
You need to have an aesthetic feed to make a good impression on your Instagram followers. Your posts need to be visually appealing and easy on the eyes. One way of doing this is by creating Instagram stories and highlighting covers.
The great thing about Instagram stories’ highlight covers is that they help you keep your feed organized. You can create different sections for different types of content. For example, you can have a section for behind the scenes, a section for product launches, and a section for customer testimonials. This hack will make your feed more visually appealing and help you better connect with your followers.
- Using Instagram Reels
Instagram Reels is a new feature on the platform that allows users to create 15-second videos. This is a great way to engage with your followers and get creative with the content you post. You can use Instagram Reels to give a behind-the-scenes look at your business, show off new products, or have fun with your followers.
Instagram Reels is a great way to add variety to your content and ensure your followers are always engaged. Moreover, you can share your Instagram reels on Facebook, which will help grow your audience and engagements. If you are marketing a product, the same reel can be used on your Instagram account and Facebook to promote consistency and save time.
- Cross-Promote Your Instagram Account
To grow your Instagram following, you need to promote your account on other social media platforms. This hack is especially effective if you already have a large following on another platform such as Facebook or Twitter.
When you cross-promote your Instagram account, you are increasing your reach and making it easier for people to find you. You can ask people to follow your account or include a link to your Instagram account on your blogs or social media platforms, and people will click through and follow you.
- Hashtag Research
If you’re looking to get more eyes on your content, you need to ensure you’re using the right hashtags. Hashtag research is finding and using your content’s most popular and relevant hashtags.
There are a few different ways you can do hashtag research. The first way is to use Instagram’s search function. When you type in a word or phrase, Instagram will suggest popular and relevant hashtags. You can also use third-party tools. These tools will help you find your content’s most popular and relevant hashtags.
Once you’ve done your research, it’s time to start using hashtags! Make sure to use a mix of popular, relevant, and niche hashtags to reach the widest audience possible.
- Post More Videos
Videos are a great way to engage with your followers and build a connection with them. Instagram is a visual platform, so people are more likely to engage with video content. Videos also get more views and engagement than images or written posts. Start small if you’re unsure how to get started with videos. You can post behind-the-scenes videos, product videos, or even quick Instagram stories.
The important thing is to start posting more videos and see how your followers respond. Also, ensure that the videos are short because people tend to get bored with long videos on Instagram and will easily scroll past them.
- Use Instagram Stories
Instagram stories are a great way to engage with your followers and give them a behind-the-scenes look at your business. Stories are also a great way to promote products or services, as you can include links that people can click on to learn more.
To use Instagram stories effectively, ensure you’re using a mix of content types. You can post photos, videos, or even just quick snippets of texts. Instagram stories are also great for experimenting with different filters and effects. Have fun with it and see what works best for your brand!
You can also use your Instagram stories to trigger your followers’ fear of missing out (FOMO). This psychological phenomenon occurs when people feel like they’re missing out on something. To trigger FOMO, you can post Instagram stories that show exclusive content that makes people want to follow your account so they can keep up with your posts.
- Utilizing Instagram Shopping
Instagram shopping is a great way to increase sales and conversions from your Instagram account. This feature allows you to tag products in your posts and stories, making it easy for people to find the product they’re looking for and purchase it directly from your Instagram account.
To use Instagram shopping, you must have a business Instagram account and an e-commerce store. Once you’ve set up your account, you can start tagging products in your posts and stories. Instagram shopping is a great way to increase sales and conversions, so take advantage of this hack!
- Use Captions To Tell Stories
Instagram is a visual platform, but that doesn’t mean you should neglect your captions. Captions are a great way to engage with your followers and give them more information about your posts.
When writing captions, make sure they’re interesting and engaging. You can tell stories about your brand and create mini-blogs within your captions. Instagram captions are also a great place to use keywords and hashtags. This will help your content get found by people searching for specific topics.
- Run Instagram Contests
Instagram contests are a great way to increase engagement and grow your following. People love free stuff, so running a contest is easy to get people to like and comment on your posts.
To run a successful Instagram contest, you need to ensure the prize is something people want. It also needs to be relevant to your brand. For example, selling skincare products could give away a skincare bundle as a prize.
When running a contest, make sure to promote it heavily. You can post about it on your other social media channels or website, or even run ads. Instagram contests are also a great way to get people to sign up for your email list.
- Limit Comment Section
The comment section on Instagram can be a great place for engagement, but it can also be a breeding ground for negativity. If you’re getting many negative comments, you can limit the comment section on your posts.
To do this, go to your settings and scroll down to the “comments” section. Here, you can choose who can comment on your posts. You can either allow everyone to comment or limit it to people you follow.
You can also moderate comments by turning on comment moderation. This will send all comments to you for approval before they’re posted. This is a good option if you’re getting a lot of spammy or negative comments.
- Make Your Account Private
If you’re uncomfortable with people you don’t know viewing your posts, you can make your account private. This means that only the people you approve can see your posts. This will help avoid ghost viewers and ensure that only people who follow you can see your content.
This exclusivity is important in helping grow your audience as it creates a sense of FOMO in people. By making your account private, you’re essentially saying that only certain people have access to your content. As a result of this, people may be enticed to follow you so they can see your posts as they happen.
There are many Instagram hacks out there, but these are some of the best ones you can use to grow your following and engagement in 2022. You can quickly grow your Instagram account by using a mix of content types, triggering FOMO, and running contests. Remember to be strategic about it, and don’t spam your followers with too much content.