Proven Ways to Drive Traffic to Your Online Store
With everything shifting online, it is no surprise that businesses are focusing on building eCommerce stores in order to reach their target audiences and to make sales. For new entrepreneurs, there is a lot that goes into creating an online store. There is plenty to consider, from coming up with a business idea to setting up the website and sorting out the logistics.
However, launching an online store is just the first step for most business owners. The second most crucial action item is to generate traffic towards it. You need people to visit your landing page in order to interact with your offering and make purchases. The more traffic your store generates, the better it is for your business and its growth.
If you have set up an eCommerce store and are struggling to attract traffic, you need to curate an effective strategy to achieve your targets. Let’s talk about some proven ways to increase your traffic significantly.
As a platform, social media has evolved to become a hub for business owners who are looking to market and sell their products. This is why, in order to generate traffic to your online store, you must make your presence strong on the different channels of social media.
Depending on the type of products you are selling, you can decide which channel suits your business needs and goals. Once you have created accounts on your desired channels, you need to create a solid foundation of followers in order to build a community that is interested in your brand and its products.
For example, if you have an Instagram business account, you can grow Instagram followers using several different tactics, like hiring an Instagram growth service. Once you start gaining momentum in terms of followers, you should post consistent, high-quality, and engaging content that includes a link to your store’s online landing page to divert traffic.
You can use your channels to run paid ad campaigns as well as giveaways that you know your audiences will appreciate. Remember to always measure key performance metrics in order to keep a check and balance on your social media efforts and the ROI you are generating.
Focus on Search Engine Optimization
Search Engine Optimization (SEO) plays a vital role in marketing and, as a result, it should be a key focus area of your strategy. SEO is a tactic that enables your website to appear near the top of search engine results pages. This allows for greater exposure every time somebody searches for a word that is related to your offerings. So, in order to optimize your online store, you need to pay attention to the right keywords.
First, start by analyzing your current page and checking its existing ranking. If you find that it is ranking lower than it should, look up the relevant keywords that will give it a boost. These can be found online and by analyzing what the competition is doing. Once you know the appropriate keywords, place them strategically in your content and the website’s metadata and notice the difference in your search engine rankings. Once your website starts appearing on the first search page, more traffic will get diverted to your website, meaning more sales.
Build partnerships with Influencers
One of the quickest ways to increase traffic and to draw the attention of a wider audience is to partner up with influencers. Influencers are people who have created a strong presence on social media by creating content for their community of followers. They have built strong credibility amongst such people through their work and are looked up for products and brand recommendations. Because they are considered trendsetters, their word means a lot to their community.
To effectively utilize influencer marketing, you should research popular influencers and select those that are most relevant to your eCommerce store. Next, you can partner with them for a promotional campaign for your store. This can be done through a discount code, a giveaway, or a review of your products. Once they post about your brand, their wide circle of followers will get to see what you are selling, and this will, in turn, increase traffic to your website and online store.
While launching an eCommerce store is a huge milestone, the works should not end there. To effectively grow and expand your business, you need to reach more and more people. Create a strategy to increase web traffic using our recommendations but remember that it takes time for the needle to move. If you remain consistent in your efforts, you will start to see your numbers grow every day.