We discuss On-page Optimization and Off-page Optimization and ranking factors in detail. What kind of ranking factors are?
Categories of Ranking Factors:
Ranking factors are divided into different categories. These categories are the following:
- On-page ranking factor or on-page Optimization
- Off-page ranking factor or off-page Optimization
- Technical Optimizing of search engine
On-page Optimization and Off-page Optimization:
On-Page Optimization: (all you do on your website)
On the page, ranking factors are those factors in which you can perform functions on every information you created and control all the information on your website’s page are known as on-page factors.
You create a website; now you will write its title, you will also write its content, you will add images in the content, you will optimize its content, improve its language and layout. These are all called on-page factors because you perform on your website.
So Google sees on-page factors but then sees off-page factors.
Off-page ranking factors are those factors that are off the page, which means not on your page. If those factors are not on your page, then it means those are on someone else’s page/website. On someone else’s website means you are taking links from there, which is normally called
That’s why off-page Optimization is also called link building. Click here for a more detailed discussion.
Role of these categories in Seo
To do Seo on google, these two are the critical factors. Along with on-page Optimization, you also do off-page Optimization. It usually is considered as On-page Optimization has a 30% role in Seo, whereas off-page Optimization has almost 70% role in Seo.
On-page Optimization has been done once. For example, you create a page once; you write the title of the page, also add headings on it as well as write its content, once when. You complete all these; then you leave it. But now you have to promote it. For this purpose, you daily, weekly, or monthly go to other websites (like Facebook, Whatsapp, Twitter) where people talk about they need this information, then you provide your link there. Which means people demand data? And you tell them I wrote it; they need to connect with it. This is basically called link building or off-page Optimization, in which you are trying to link your content with somewhere.
The link must be ethical; if someone is asking for this information, then you have to provide the link; the user will click on the link and will come to your website, you will also gain traffic, but when google crawl that website then it will again come on your website.
As we know, how to google crawl information from link to link or website to website.
The third category, which is becoming increasingly common in Seo, is technical Seo.
In technical Seo, the technical factors that typically simple marketers cannot control, for which we need development or a developer. Whether on the server-side or technical information involved is known as technical Seo.
For example: In technical Seo, some factors are:
Increase website speed
You have to improve your website’s speed; it’s a technical matter. If your content is excellent, but your website is not loading, if it’s server is in another country, if it’s IP is 0n another country or the website does not contain an SSL certificate. These issues are handled on a technical basis.
A Secure Sockets Layer certificate (SSL certificate) is a small data file installed on a Web server that allows for a secure connection between the server and a Web browser.
In technical Seo, a developer is required to resolve technical issues.
When we combine these three categories, a better Seo strategy is formed through which you optimize your website and try it ranks.
Technical Seo + on page optimization + off page optimization = better Seo strategy formed.